On Being A Marketer Who Loves To Write – May The Two Of Me Continue To Meet!

I Remember How I Was When I First Started Blogging…

The purpose of this article is to show people who want to blog (and create income from blogging!) that they can do so without compromising their values.

It is, indeed, possible to make money from your blog – no matter your site’s focus is! – as long as you set it up the right way and hold firmly to that which you value.

When I first started blogging four years ago, all I did was journal my life.  I had a free WordPress account.  It had the WORST name, ever – Soldierwifelife dot com.

That blog has since been made private, but, while it lasted, it was a lot of fun.

When I First Started Blogging, I Did It For The Pure Joy Of Writing

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The storm wasn’t this bad…but almost…in MY brain…

I remember one of my first blog posts.  It was about a thunderstorm and how afraid I was of it.  At the time, my former husband was at home, upstairs, playing his Playstation.  I was downstairs, terrified of the potential tornado that I was sure would come to wipe us all off the face of the earth, that night.

I paced the room, not sure what to do with myself with each boom of thunder or flash of lightening; however, instead of just allowing fear to completely overtake me, I wrote a very poetic article about the dichotomy between the storm raging, outside, and the peace my better half had, inside, despite all the calamity happening all around us in nature.

It’s interesting; in that moment of writing, everything faded away from me.  The storm ceased to have any fury.

My sadness over infertility disappeared to nothingness.  In fact, the entire house faded into a meaningless background…

…and all that was left were the words I was putting out into the blogosphere.

Writing Was Different For Me, Back Then – Not Better, Not Worse…Just Different

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The innocence of writing captured me, instantly…

When I first began to create content, I didn’t care about SEO.  As a matter of fact, I didn’t even know that SEO existed.

All I knew was that there was this place where I could go to be alone with my thoughts, and I could kind of work everything out on “paper” for a little while.

It was incredible.  It was like being a child again in that life became magical, once more.  If you didn’t know this, you should know that I believe ALL people need that magic in their lives.

Back then, not only was I blogging, but there were others who were like me…all of us sharing information that we cared about.  Most of the bloggers I knew then were both artistic and deeply family-oriented…but there were these few who wrote from a business perspective.

These, others were like creatures from another, blogging planet.  LOL!!

Listen, in those days, I had no idea that money could be made from writing.  I thought that blogging was about, well, writing…

…and here is where the problems began for me.  I stayed confused for at least two years, unsure of how to articulate what it was  that pulled me to blogging yet drove me from it at the same time.

It’s Tough To Just Write For The Sake Of Writing When There Is Pressure To Create Income, Too

At first, I really missed the days of writing for the love of it, but I slowly started to love marketing, too.  The challenge was that I could never get clear on how to blend the two loves.  THAT was frustrating beyond words.  In response, AND because my personal life was a rollercoaster while my marriage was ending, I stopped blogging, cold-turkey, for a time.

For a long while, I could not figure out what I wanted to do.  The longer I created and interacted with other content creators, the more I realized that marketing was as much of a passion as writing for the sake of writing was.  I saw that I needed to both tell my story AND do business in order to feel whole professionally.

Sometimes, it even felt like I loved marketing more – unless I saw something beautiful or heard a moving song for the first time.

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Are there other marketing weirdos out here with me???

Eventually, I had to reconcile the fact that I could easily write a poem as I could write a LONG article on keyword research.  Once I did, I was really happy to be that weirdo stuck in the middle between business and art.

In my research, I realized was that there is no credible resource that I could find on creating content for the love of writing AND marketing.  Most of the blogs about being a writer were and still are so heavily-laden with blogger or writer marketing tips or boring writer news that I simply can’t stay there and read for very long.

In the same way, I often find marketing blogs to be boring, rehashing the same information, over and over and over again.  It seems like the two worlds rarely meet in clear ways, and I wish that that were not the case.

In my heart of hearts, I believe that it is possible to combine good marketing with good creating.

Those who want to learn how to blend the two should be able to easily find a home for their creative souls…AND they should be able to generate an income with a community of like-minded people.

It’s so tough to blend that love for our artistic sides with the need to market our content and keep paying the bills…but I believe it’s possible – if content creators can just find the resources that they need…resources that don’t get in the way of the creative process.

So, What Is My Goal With This Blog?

My goal with this blog is to be a transparent, interesting, and creative resource for other current and would-be content creators.  My goal is to show others that we can create video, blog, and/or image-based content AND promote our work in a classy way.

We can lead others to life as content creators if they so choose, and we can build up a strong community as we go.

People often don’t see me as a full creative (whatever that is) because there is not much of that on my blog, here, but there’s a reason for that; if I am going to put myself forward as a technical resource, I have to have some credibility, first, right?  🙂

To that end, I am building up my marketing articles and videos, but they will always be peppered with that other side of me that allows people to see as much of my personality as is possible to see with a computer between us.  I’d say that this article straddles the fence, pretty well.  🙂

Have You Been Itching To Start A Blog Or Create Some Other, Online Content That Generates You Passive Income?

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Come blog with us, and market your work without compromise!

If you have, you’re NOT alone.

There are lots of people who wish that they knew how to make it happen for themselves in internet marketing.  They want to walk away from the corporate world or reliance on a paycheck (though income is a great blessing for those who have it!), but they don’t know how to get it done.

The best way is to start by researching a content creator whose style you’d like to copy.

Some people who work with me like to blog.

Others like making videos and/or uploading images and sharing those with the world.

Still others like to create great status updates and community on Facebook or other social media sites.  I love to do ALL of it and really find it fun!

No matter WHAT kind of content you want to create, find someone who does what you like, and reach out to that person for help.

Opt into their list to see how they write to their audience, and then follow their lead in your own voice!  I hope that that makes sense.

I have finally allowed myself to be a creative who likes making money from her content.  It would be great if you joined me on this beautiful journey!  Simply click the link below to get started…

^^Clicking this will also show you how this blog earns income!^^

Christi Johnson

Christi Johnson is a blogger and a social media marketer.She is also a homeschooling mother and a digital advertising consultant.

She shows people how to use their blog for income and live a life that they have always wanted to live as creative people. If you want to be a content creator AND a great marketer, keep reading, here!
  • Allison

    Fantastic post! I’ll be sharing this one 🙂

    • http://christijohnson.org ChristiJohnsonDotOrg

      Thanks, @Allison:disqus! 🙂

  • Minette Riordan

    Christi – here’s a toast to us weirdos happily stuck between business and art. It’s a space I happily embrace. I agree with your premise that SEO doesn’t mean you can’t be creative too. Another fabulous post, so glad I discovered you through UBC!

    • http://christijohnson.org ChristiJohnsonDotOrg

      Thanks, @minetteriordan:disqus! It’s great that the space has matured, and I’m so happy that I found you through UBC, too!

  • http://www.shadeofinfo.com/blog/ Andrew M. Warner

    Hi Christi,

    Rally good post here.

    Looking back at the posts I write now and my whole writing style, I remember when I first started blogging a year ago that my writing was completely different than it is now. Not good … but bad and different.

    I focused on writing content because I was told that’s what bloggers had to do in order to be successful. I never paid attention to seo at all or trying to engage and build relationships with other bloggers. Mainly because I wasn’t told to.

    You said that “It’s Tough To Just Write For The Sake Of Writing When There Is Pressure To Create Income, Too”. While I do agree with that, the single biggest mistake I made was trying to make money early on. Because I wasn’t known, it would be virtually impossible for people to trust me enough to want to purchase a product or service from me. So I started blogging in order to establish myself. It’s ok to try to make money but trying to build those relationships with other bloggers is much more important, in the early stages at lest.

    Great post here Christi. I’ll be checking out some of your other posts you have here as well.

    – Andrew

    • http://christijohnson.org ChristiJohnsonDotOrg

      I completely agree that relationships with other bloggers are important…and I also think that the demographic of people who are looking for what we have to offer is an important group to write to, as well.

      It all works – if you know what work to do, I think. 😉

      There are people who waited to market and earn income, and there are those who did it out of the gate. I guess it depends on how you’ve been trained. In the end, it all works.

      Thanks so much for your comment!! I hope to see you again, soon, @andrewmwarner:disqus! 🙂

  • http://www.donnamerrilltribe.com/ Donna Merrill

    Hi Christi,
    Great share! I think you summed it up well when you wrote that No matter WHAT kind of content you want to create, find someone who does what you like, and reach out to that person for help.

    Reaching out when first blogging is a must. This is why we have tribes, syndication groups, facebook groups. It’s pretty easy to search someone that you can connect to, comment on their blog and post it on the social media platforms. They will probably return the favor.

    Groups are great too because we need to have the reciprocity factor going on. This brings people to your blog. From there it grows.

    No matter what kind of content one chooses to do, I always say…go with your passion. Whatever it is! You will never get tired of writing that way.

    Glad to be here again!


    • http://christijohnson.org ChristiJohnsonDotOrg

      Donna, I agree 1000%!!!

  • Marquita Herald

    Well said Christi! I’ve been blogging for about 4 years now and I started out just writing to build my author platform. A few months ago I launched a new blog and while the author platform is still my priority, like you I’ve been busy behind the scenes and soon I’ll be introducing new information products, training and a limited VIP membership. It’s a lot of work but the hardest part for me as a recovering perfectionist is knowing when to stop at ‘good enough’ and go for it. Wish you all the best with your endeavors here and welcome back to B3!

    • http://christijohnson.org ChristiJohnsonDotOrg

      Thanks so much, Marquita! Yeah…it’s tough to begin again, but it’s SO worth it when you know what you’re doing! You can start off making money, you can start off making relationships, or you can do BOTH!

      I think BOTH is better! Way to go, lady!! I’m glad to be back, too! 😉

  • http://www.gratitudemessages.com/ Leanne Chesser

    I love what you’ve written here about staying true to your values. That’s hugely important to me. I also love this: “happy to be that weirdo stuck in the middle between business and art.” First of all, weirdness is awesome :). Secondly, I’m there with you. I love writing. Always have. And I’ve found that place between business and art for myself as well.

  • http://www.frugalsoldier.com/ Nathaniel Kidd

    I really enjoyed this post Christi! Sometimes it is so hard to get that balance between blogging about what we love and finding how to incorporate making money with our blogs as well, no matter what our niche may be. I like your point that it is a great idea to find someone whose style you will like to follow and see how they are doing it. I think there is truly no wrong way to accomplish this. It is all about creativity and being unique as well. Thanks for sharing.

  • Andy Lockhart

    Great post, it is always difficult when you get started. There is nothing wrong writing about what you are passionate about.

    Passion is a great thing to have and as you develop you niche you can use that passion to help you to your success.

    Thanks for sharing


  • willenaflewelling

    Hi Christi! I’ve been blogging for ten years, and for the first six, it was for the love of writing, and sharing with faraway friends and family. Now I have two blogs, which I am in the process of merging into one — because like you, writing is my passion, and I am a network marketer. ‘Twill be interesting to see how it all comes together.

  • http://blondish.net Nile Flores

    This is the reason why I have my side blog. I love to write about a lot of things, but talking about my daily life on my professional site is only good if it relates to a message.

    I love to write… been blogging over 13 years and was an English major. I did journalism and the whole nine yards. Blogging- I find it free of the things I felt so bogged down with in writing for a newspaper for college and high school.

  • drericagoodstone

    Christi, I have loved writing and I love counseling people about love and relationships, healing the body-mind-spirit, and sexual healing. And – I love learning and talking about marketing. So I have felt this split between writing about the many different areas about which I know a lot yet each is different and separate. So I created my site for therapists about Marketing Our Practices, to combine 2 of my loves – counseling and marketing – and be able to write about them both.

  • Heather Birdwell

    I totally agree. There are times I struggle with the lack of income my blog makes, but I forget to take into account the price of all the free things I have received. These items are things I would have purchased otherwise. The other thing I have seen is many of the high earning blogs actually sell things on the side. The blog isn’t what creates the income, but rather books and so forth!

  • http://www.youcanmarketonline.com Mark Newsome

    Awesome Christi!

    You certainly do write on a much deeper level than most! And you definitely seemed to not only have found your happy medium, but your voice in it as well!

    That’s got to be a totally awesome feeling, to share the real content that’s in your heart and generate income while you do so! Bravo Christi!

    And on top of that, to be able to assist others in their journey as well! Now that’s being blessed! BTW, I absolutely your main picture of the thunderstorm. That lightening shot shrieking across the sky is simply awesome!

    You have to forgive me, because for the life of me, I couldn’t remember my log in details to Disqus, that’s why I’m just getting over here to leave my comment!LOL!

    Have great weekend and thanks for a great, heartfelt post!

  • Rachel Lavern

    Hi Christi,

    You have provided us with some great food for thought.

    It does not matter what the situation is, you love to write, you hate to write, new to blogging, don’t feel you have credibility, and add.whatever.excuse, it is still possible to build a successful blog. Once someone identifies that right model for them, they may find that they are passionate about sharing their voice with the world 🙂

    Rachel recently posted Brand the Heck Out of Yourself!

  • Chery Schmidt

    Hello Christi, This was certainly a heart felt article, I dont think any of us know what we are really doing when we set up our blog for the first time DO WE? I didnt even like to write, or didnt think I did LOL..

    My first mentor told me to set up a blog so I did and this is something that I am learning to love, if that makes any sense? I don’t think there is anything wrong with blogging about what we are passionate about, after all it is our blog Right?

    Living the internet lifestlye can be fun but it is a lot of work and I have learned it will not happen over night no matter what anyone tells you..

    Thanks for the great article..Chery :))

  • Shelley Alexander

    Christi, I’m so happy you have decided to share both your passion and love of writing and blogging to help others learn how to find their voice and make a income with their blog. I have been blogging for 2 1/2 years now and it has been a exciting process with both highs and lows. I love being able to share my passion for healing foods and holistic living with everyone and I am now in the process of introducing different products and services to build on my brand and generate income. I look forward to seeing how you manifest your vision for your blog!

  • http://thechildrenchronicproject.yolasite.com/ William Amis

    Christi, you have opened up memories long forgotten?

    Yes, write as we speak is a key I had to learn. Everyone is different and that is what makes blogging so exciting for me. I do not believe in self-promotion or anything like it on my site. That was my choice years ago.

    I found my passion in support others without a cost. I give usable content from only my experience in our industry. Not bringing anyone to a certain way of doing things. Giving each reader an idea which works and things to be aware of.

    Loving what you do and sticking to it. That is the challenge when starting out blogging. If you do not give usable content. There will be no one interaction with your subjects. Each article will be dead in the water, per say.

    Just be yourself and write as you speak is a great way to start.

    Thank you Christi, I am becoming aware that you have so much to offer us. I look forward to reading more interesting articles, such as this one. Thank you for taking time and giving us a starting point. Ways to improve our styles.

  • http://www.awazieikechi.com/ Awazie ikechi

    I can sense the passion in your voice and I love your mission with this blog. For me being able to reach out to people with my words makes me bubble inside. Your points on being a creative writer as well as creating a passive income is on point.